Franchisors

RockBox Fitness

The Rockbox Fitness story starts with Steve Halloran, an entrepreneur with a passion for boxing and fitness. It was his unwavering passion to share his love of kickboxing and functional fitness that set the course for a very different kind of gym. He opened his first location in 2013 and continually honed the workout, member experience, and studio offerings to become something unique. It became more than just a boxing gym, but a respite for members to build their mind, body, and confidence. In 2016, Roger Martin started working out at one of Steve’s locations and was so inspired by the vision and the potential that he left his executive job in the pharmaceutical industry to join Steve full-time. Between the two of them, they rebranded the studios, the market positioning, and member experience to enable the locations to thrive in a competitive but fast-growing market. And with this, RockBox Fitness was born. In just one year, they were able to take memberships at their new location from 53 members to 431.